The #NewFavoriteOreo campaign invited consumers to discover new flavor combinations, building excitement across digital, social, and in-store channels. This momentum continued with the launch of Oreo Thins, a thinner, crispier version appealing to adults seeking a refined snack. Featuring flavors like Original, Golden, and Mint, Oreo Thins offered a sophisticated twist while preserving the brand’s beloved taste.
Art Direction · Graphic Design · SOCIAL · SHOPPER · ADVERTISING · CONCEPT DEVELOPMENT
Client: Oreo · Agency: Geometry Global · My Role: Senior Art Director + Designer
#NEWFAVORITEOREO Social Campaign
#NewFavoriteOreo Digital Campaign
Oreo Thins Launch Animated & Static Digital Campaign