As Lead Senior Art Director, I crafted bold, visually striking campaigns for Miller Lite, using dynamic typography and prominent product visuals to make a lasting impact. The primary challenge was differentiating Miller Lite from Bud Light, which I achieved through cohesive, high-energy designs across print, digital, and OOH. Also supported the Lead Senior Art Director for Coors Light, contributing to creative direction and campaign execution.
Art Direction · Graphic Design · CREATIVE DIRECTION · PHOTOGRAPHY · ADVERTISING · Concept development
Client: Miller Lite · Agency: FCB · My Role: Senior Art Director + Designer
OOH Campaign
Wrigley Field
Developed weekly billboard designs that showcased bold, engaging messaging for Miller Lite, including playful jabs at visiting teams, brand promotions, and concert announcements. This rotating content kept Miller Lite top-of-mind while reinforcing its connection to local sports and entertainment culture.
All work is owned by respective clients and protected under copyright law.