Served as lead art director and designer for newly acquired $100M+ Miller Lite Agency of Record account. Charged with developing B2C branded digital, OOH, packaging, and print for national advertising and marketing campaigns that captivated audiences.
• Led new look and feel for Miller Light campaigns and packaging, successfully differentiating it visually from its main competitor, Bud Light, and overseeing rollout across multiple platforms, including print, digital, and outdoor.
• Pitched concepts and execution options internally to Creative Directors and presented them directly to Miller-Coors client team.
• Partnered with copywriters and spearheaded the creation of advertising templates to help meet increased content demand and lightning-speed turnaround times required by official Miller-Coors NFL and MLB sports marketing partners.
• Developed weekly personalized concepts and graphics for digital, print, and OOH advertisements across dozens of sports teams, brands, stadiums, games, and players, all with different needs, sizes, requirements, and stakeholders throughout sports seasons.
• Established style guidelines for partner agencies to ensure consistency and integrity across all multi-platform communications.
• Directed and managed print and video photoshoots for multiple new product innovations, capturing compelling marketing content across all channels.
FCB: Art Direction · Graphic Design · Creative Direction · Photography · Advertising
All work is owned by respective clients and protected under copyright law.
OOH Campaign
Wrigley Field
Billboards Changed Weekly with Messaging of Harassing Visiting Teams, Brand Awareness & Concerts
