After months of restrictions, this campaign welcomed communities back with contextual, neighborhood-specific messages and activations to inspire safe gatherings. Through social and creative initiatives, we celebrated the joy of reuniting, encouraging people to embrace shared spaces and experiences as they began to blaze their trails anew.
ART DIRECTION · GRAPHIC DESIGN · SOCIAL · CREATIVE DIRECTION · ADVERTISING · CONCEPT DEVELOPMENT
Client: Kingsford · Agency: Dentsu Creative · My Role: Senior Art Director + Designer
OOH Campaign
:15 TV Concept
Social Playbook
Pellets Banner Campaign
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