CERVIDIL, an FDA-approved medication that assists with labor, wanted to educate the public about induction and help ease fears.
• Designed overall look and feel for campaign and microsite, partnering with copywriter to create SEO-driven content.
• Developed branded digital Google ad campaign geared toward people searching “induction” and drove them to microsite.
• Created and launched a mobile-first microsite from the ground up in a highly regulated pharmaceutical industry, working closely with copywriter and legal to ensure compliance.
CERVIDIL: Art Direction · Graphic Design · UX/UI Website Design · Mobile Design · Concepting · Responsive Design
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MOBILE-FIRST DESIGN
DESKTOP DESIGN
BANNER AD CAMPAIGN
