For CERVIDIL, an FDA-approved medication supporting labor induction, we designed a campaign and mobile-first microsite to demystify induction and alleviate concerns. Partnering with a copywriter, we developed SEO-driven content and launched a targeted Google ad campaign to guide individuals searching for “induction” directly to the microsite. Working closely with legal, we ensured full compliance in this highly regulated industry, making essential information accessible and trustworthy for expectant mothers.
Art Direction  ·  Graphic Design  ·  UX/UI DESIGN  ·  MOBILE DESIGN  ·  RESPONSIVE DESIGN  ·  CONCEPT DEVELOPMENT
Client: Cervidil  ·  Agency: Ferring Pharmaceuticals  ·  My Role: Senior Art Director + Designer
MOBILE-FIRST DESIGN
DESKTOP DESIGN
BANNER AD CAMPAIGN
All work is owned by respective clients and protected under copyright law.
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