CERVIDIL is an FDA approved medication delivered through a vaginal insert that assists with labor by softening the cervix and preparing it for birth. When soon-to-be parents are told by their OBGYN that they will be induced, often times this creates a sense of fear because inducing wasn't in their birthing plan and they don't know what induction is. We created a digital ad campaign and microsite to increase awareness to educate soon-to-be parents about what Induction is and isn't and to ease the fears surrounding the induction process.
Art Direction, Design, Concept Development, Mobile-First Website Design, UI/UX Design, Responsive Design
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