Boosted small business visibility across the US by transforming vacant storefronts into interactive displays and partnering with local creators to spotlight unique enterprises. Through engaging digital and social content, the campaign connected communities with products they might otherwise miss, while also expanding its impact across 20 countries, reinforcing Meta’s commitment to small businesses on a global scale.
ART DIRECTION · GRAPHIC DESIGN · SOCIAL · ADVERTISING · UX/UI DESIGN · CONCEPT DEVELOPMENT
Client: Facebook, Instagram · Agency: Meta · My Role: Senior Art Director + Designer
Splash Site
On-Platform Campaign
Off-Platform Campaign
We Thrive Social Media Toolkit
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