Meta wanted to support local small business owners by encouraging audiences to shop locally and launching physical retail pop-up locations across the US to highlight businesses and their products during COVID.
• Helped drive #DESERVETOBEFOUND campaign promoting online stores and popups.
• Reported directly to Head of Creative, North America, and cross-collaborated with remote teams across the US.
• Created look and feel for Meta shopping hub, balancing small businesses with overarching campaign branding.
• Helped drive traffic to businesses’ Meta pages by concepting cross-platform advertising campaigns promoting the Content Hub.
• Developed marketing toolkit that empowered small businesses to consistently promote themselves across social media.
• Designed print advertisements for local newspapers encouraging people to visit the pop-up and Meta-based stores.
META: Art Direction · Graphic Design · Social Media · Mobile Design · UX/UI Website Design
All work is owned by respective clients and protected under copyright law.
Off-Platform Campaign
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/0e594335-79ae-44d0-9499-4d6e09cd1580_rw_3840.png?h=a0e8e72241e6ac2b410b61a995ba1a23)
On-Platform Campaign
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/c144b1dc-353e-45f3-b14e-0ea8bf9a4441_rw_1200.gif?h=f3a317623535be0818907acf40ae1341)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/5a1d9ae4-eff8-4dd1-acd6-b2aa33c90433_rw_1200.gif?h=8a10a6f95275f4cecd11ba9c3ff001a5)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/c820e0d0-ebbe-4cac-86cc-c321fb69105c_rw_1200.gif?h=43a8e35c16e90cb37b9863440184f486)
Small Business Toolkit Splash Site
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/e8a81449-750e-4875-b2f8-cf487ef6ff38_rw_1920.png?h=32bf532fa6028f40d849fb46e4702645)