Meta wanted to support local, black-owned, and small business owners by encouraging audiences to shop locally and launching physical retail pop-up locations across the US to highlight businesses and their products during COVID.
• Helped drive #BUYBLACK campaign promoting online stores and popups.
• Reported directly to Head of Creative, North America, and cross-collaborated with remote teams across the US.
• Created look and feel for Meta shopping hub, balancing small businesses with overarching campaign branding.
• Helped drive traffic to businesses’ Meta pages by concepting cross-platform advertising campaigns promoting the Content Hub.
• Developed marketing toolkit that empowered small businesses to consistently promote themselves across social media.
• Designed print advertisements for local newspapers encouraging people to visit the pop-up and Meta-based stores.
META: Art Direction · Graphic Design · Social Media · Mobile Design · UX/UI Website Design
All work is owned by respective clients and protected under copyright law.
Off-Platform Campaign
On-Platform Campaign
Customized Small Business Toolkit
Local LA Newspaper Campaign
