Through Meta’s #BUYBLACK initiative in Los Angeles, Black-owned small businesses were spotlighted with a multi-faceted campaign designed to drive traffic to their Facebook commerce pages and encourage local shopping. Utilizing engaging digital content and interactive social media ads, the campaign connected communities with these unique local businesses across LA.
ART DIRECTION · GRAPHIC DESIGN · SOCIAL · MOBILE DESIGN · UX/UI DESIGN · ADVERTISING · CONCEPT DEVELOPMENT
Client: Facebook, Instagram · Agency: Meta · My Role: Senior Art Director + Designer
Off-Platform Campaign
On-Platform Campaign
Customized Small Business Toolkit
Local LA Newspaper Campaign
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