Escalon Services’ website overhaul transformed a dated, text-heavy platform into a modern, mobile-first experience that communicated the company’s full suite of back-office solutions within seconds. Designed with a clean, type-driven aesthetic, the site was restructured to guide visitors effortlessly, highlighting Escalon’s value and encouraging engagement. The redesign drove a 26% increase in digital marketing revenue in under six months and achieved a 500% boost over two years.
Art Direction · Graphic Design · UX/UI DESIGN · MOBILE DESIGN · RESPONSIVE DESIGN · CONCEPT DEVELOPMENT
Client: Escalon · Agency: Popskull · My Role: Senior Art Director + Designer
Mobile-first Design
Desktop Design
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