Escalon Services is a B2B company that manages organization’s back-office services, such as accounting, payroll, etc.
• Digital marketing revenue increased by 26% in less than 6-months and 500% in two years.
• Hired to design website from the ground up using XD and Figma and ensure it was mobile-first and responsive.
• Created look and feel, working primarily with type, to transform original, dated, text-heavy site into a modern visual experience.
• Developed content hierarchy ensuring website communicated value proposition and full suite of offerings within 10 seconds and provided clear, logical paths for visitors to research more about Escalon and schedule a call.
• Established core templates for 5-6 key pages and managed rollout of content and visuals for remaining PHP pages.
POPSKULL: Art Direction · Graphic Design · Concepting · Mobile Design · UX/UI Website Design · Responsive Design
All work is owned by respective clients and protected under copyright law.
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/e99fdf79-5f4e-44eb-899b-277ee64d953a_rw_3840.png?h=24c9381b497c55af37dabb9506090e9b)
MOBILE-FIRST DESIGN
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/8f254179-3a9b-4b06-a53e-b094c758bc30_rw_3840.png?h=830ef9b92f00b6d8708d1dc731411e55)
DESKTOP DESIGN
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/51bd3a73-b0d5-419d-b32a-99c502b4a1e9_rw_1920.png?h=22c057b352a179ce59d938c60223bbab)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/623d3874-ecce-4d4a-adfa-1a2587544ac1_rw_1920.png?h=05bb05a091c62344114f8919d95d51f5)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/2faa9c7d-84b6-4a99-97ba-1fe839e290ee_rw_1920.png?h=1871e206538d55141d452b9598ee63b4)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/bd7f0787-0abc-4649-81ff-e7b0a851a578_rw_3840.png?h=42b36db18ed12ba65332868541ca9dbf)