Escalon Services is a B2B company that manages organization’s back-office services, such as accounting, payroll, etc. 
• Digital marketing revenue increased by 26% in less than 6-months and 500% in two years.
• Hired to design website from the ground up using XD and Figma and ensure it was mobile-first and responsive. 
• Created look and feel, working primarily with type, to transform original, dated, text-heavy site into a modern visual experience. 
• Developed content hierarchy ensuring website communicated value proposition and full suite of offerings within 10 seconds and provided clear, logical paths for visitors to research more about Escalon and schedule a call. 
• Established core templates for 5-6 key pages and managed rollout of content and visuals for remaining PHP pages. 
POPSKULL: Art Direction · Graphic Design · Concepting · Mobile Design · UX/UI Website Design · Responsive Design
All work is owned by respective clients and protected under copyright law.
MOBILE-FIRST DESIGN
DESKTOP DESIGN
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