Ogilvy was challenged with creating the Dove brand's look and overall visual identity. These campaigns have included Dove's Masterbrand which was the campaign that launched the overall graphic look of Dove. This graphic look has been featured in Lürzer's Archive and continues today.
OGILVY: Art Direction · Graphic Design · Design Direction · Branding
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Dove Hair Care Launch Campaign OOH
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/b29f31f7-29ed-4829-8f98-e74310ac0fc1_rw_1920.png?h=445a68242fa15609a99b13d104f0ab27)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/ca80e0cb-fad2-4f71-a409-783602aa4b90_rw_1920.png?h=9d10849a30317fcd1476748e361c45be)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/eb32c56b-b45a-4f8a-b5b8-42aa75f179d1_rw_1920.png?h=6f6d95f7ae95ed47f16e1449b55732ce)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/beb4115b-242a-49a3-b9fe-491f5e051664_rw_1920.png?h=df8c7b7b21ef18cf9180f2cd2c6fd7d7)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/aa8f45fc-f9c4-414c-b933-62c98972963c_rw_1920.png?h=a2bbdbd50c33741f241deaf8cc79093b)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/526a3677-27cd-41b3-8151-c842e5d72775_rw_1920.png?h=2821f8077feeba8073c17011050c2280)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/6370dd4b-a08c-4eb6-a022-9acadd9c3af3_rw_3840.png?h=186b8f9de00653f7703761e4eb4f495c)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/3165ebe8-21c1-46fa-9724-8506851080d7_rw_3840.png?h=7e4144a86aba55ec594b039713dd65b3)
Dove Hair Care Launch Campaign Print
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/057cc894-49ae-4919-a17f-8957c6fc67ad_rw_1920.png?h=2787afcfce5c46e3bf10f3d3b02c7489)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/2a62eb6b-cae6-4a3b-92cd-34fa88ab8c95_rw_1920.png?h=79ab590dc62a1c3edffb04cc7b642718)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/719ff3c9-7e1b-48f5-b2c2-160dcc210fe3_rw_1920.png?h=1a0480e2670cada9bbc3d84519d74ab8)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/036ff5c0-196d-4b54-8bff-9fab3deb048f_rw_1920.png?h=20f0e4fd943fc7f3de5c1a1cb0779bad)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/0e82220f-0065-4729-8a72-756e5a5a3713_rw_1920.png?h=a4653fdeb34b93982eb78ef405d011fe)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/8b59d811-c855-4e03-876e-7895caf15aa3_rw_1920.png?h=5872750f4dab6c43f3dc62bf7dae5e7b)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/ddcc6d53-8fea-45c6-a3f2-011f69a3523f_rw_1920.png?h=1e810fd3569f05473a598f393929c382)
Featured in Lürzer's Archive
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/cb0f3720-24bc-4668-b7bb-1425aa48bd76_rw_1920.png?h=544b30d732b6531883de312522e60792)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/2f2b1f17-040b-4434-a121-53b1ed4b84e7_rw_1920.png?h=f298cc0afeade8bd11398a263d04bbf7)
Dove Body
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/3a4338a4-2987-4866-bd6a-36f8bd0768d4_rw_1920.png?h=b6d27d61d588f6eda639305bfeb8f783)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/ef7533f2-acda-491d-becd-08b916efc8cf_rw_1920.png?h=6fa2d0a894842d572d7f6636a7b02cca)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/ed159ed0-4c12-4d6c-94f9-6736398f4790_rw_1920.png?h=7e872b7a6573b81adde8985d6dcb4ca8)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/b7dc2484-a723-4d5d-90d5-d03592830b0d_rw_1920.png?h=0deab5cac394c386102938477e3e4b3a)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/bd079edb-75a9-4f6f-a7de-13ed609bd843_rw_1920.png?h=d5f41b15471e2417dbb6366db91b613b)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/09692c5f-2d57-4079-a2a6-cf35b82aa7ac_rw_1920.png?h=5c71c40c22d469c3bdc2aab8a841bf09)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/5fb43036-d7de-424a-82f4-3b7a29e6e977_rw_1920.png?h=a0c719490a3d9f0b884f1eb072ca2cec)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/5b1a08c8-3c21-444f-a034-906ad19a33d4_rw_1920.png?h=b529d75c6adee37d9d65ff854767e6f4)
Featured in Lürzer's Archive
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/6b85b6a9-910c-4cd0-b485-b45e8dfef01b_rw_1200.jpg?h=c7e0d40393bf8179c2cab602ea11b203)
![](https://cdn.myportfolio.com/8054ec91-6fb2-4f38-ba75-f0fefbcb80e1/53ddf26a-c9d7-4da6-9ddf-c3d1b46ca012_rw_1200.jpg?h=4345216b7644c2d71ae487bc4d469965)