Developed a vibrant campaign look for College Board’s SAT prep initiative, engaging 7M+ students annually and encouraging millions to sign up for practice tests. Created a wide range of deliverables on tight budgets, from digital ads and social media content to toolkits, animated videos, and educational materials for parents and teachers. This targeted approach helped build awareness of SAT resources, supporting students in achieving higher scores through accessible online practice.
ART DIRECTION · GRAPHIC DESIGN · SOCIAL · ADVERTISING · CONCEPT DEVELOPMENT
Client: College Board · Agency: American Marketing Services · My Role: Senior Art Director + Designer
Animated Video Social Campaign
Static / GIF Banner Ad Campaign
Social Ad Campaign
Toolkit Folder & Inserts
Workshop Signage
All work is owned by respective clients and protected under copyright law.