Baird & Warner’s legendary agents truly make real estate sales easier. Simple Truth’s charge: Make that fact the company bedrock for guiding existing agents and attracting new ones, as well as differentiating the experience for homebuyers and sellers.
Our workshops uncovered how Baird & Warner makes things easier for homebuyers, sellers and agents. We channeled them into strategies that allowed current agents to deliver on the “We get you” campaign promise, and a brand platform that let Baird & Warner show prospective agents “It’s easier here.”
The Easier brand platform continues to help Baird & Warner garner top industry awards, succeed in a down real estate market and achieve their recruiting goals.
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Art Direction, Design
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OOH Campaign
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