American Express wanted to highlight how life and business are interconnected and AMEX's supportive role in this trend.
• Hired as freelance Design Director, reporting directly to Head of Creative in NYC, and cross-collaborated with producers, animators, typographers, and illustrators to develop campaign concepts and deliver executions.
• Helped create and launch global rebrand campaign, “Powerful Backing: Don’t Do Business/Don’t Live Life Without It,” including creative exploration of color, illustrations, photography, and design to discover unique ways to breathe new life into the card.
• Oversaw world-renowned typographers and illustrators to help bring each aspect of the personalized, custom concepts highlighting different business owners to life.
DENTSU/MCGARRYBOWEN: Art Direction · Graphic Design · Design Direction · Branding · Concepting · Marketing
All work is owned by respective clients and protected under copyright law.
OOH
Animated Banner Ads
American Express & Wells Fargo Partnership