American Express sought to highlight the interconnectedness of life and business and its role in supporting both. This global rebrand campaign, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It,” introduced a fresh visual identity through bold explorations in color, illustration, photography, and design, spotlighting unique business owners and breathing new energy into the American Express card.
ART DIRECTION · GRAPHIC DESIGN · DESIGN DIRECTION · BRANDING · CONCEPT DEVELOPMENT
Client: American Express · Agency: Dentsu Creative · My Role: Freelance Design Director
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Animated Banner Ads
American Express & Wells Fargo Partnership
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